About Me


Rachel began her career training to be an auctioneer in Bristol, however decided that the world of public/ media relations was what really interested her. She decided to contact the major international auction houses for advice on how to get into PR and was offered a summer placement at Sotheby’s in 1997, which she thoroughly enjoyed and will never forget the first Impressionist Sale she attended! After working at the BBC as a researcher on ‘Going for a Song’, she returned to Sotheby’s to manage the PR for Sotheby’s saleroom in Sussex and then moved to Sotheby’s Olympia, where she was instrumental in the launch of the new saleroom. Over the years, she worked in a range of auctions from house sales to the annual Scottish sale at the Gleneagles Hotel through to a wide range of collectors’ sales including the haute couture collection of Princess Lilian of Belgium.

After seven years at Sotheby’s, Rachel moved to be a PR Manager at First Choice Holidays, promoting the variety of holidays/ destinations that they offered. This involved building relationships with the national travel writers. Three years later, she went to work for VisitBritain in the International Destination team, working closely with their network of overseas press officers in 37 countries to handle media requests and assist with journalists’ visits to the UK. The team organise over 1,000 visits a year.

Since 2008, Rachel has worked as a Freelance PR consultant and works on a regular basis for numerous auctioneers, many of whom used to be at Sotheby’s such as Thomas Del Mar (Arms & Armour); Summers Place Auctions (Garden Statuary & Architectural Items); Charles Miller Ltd (Maritime & Scientific objects); Matthew Barton Ltd (Silver & Jewellery); Gavin Gardiner (Modern & Vintage Sporting Guns); Graham Budd (Sporting Memorabilia) and Kerry Taylor (Vintage Fashion & Textiles).

In addition, for the past five years she did the PR for the annual and extremely popular ‘Open Garden Squares Weekend’, a charity event, which sees 200 private squares in London open for the weekend.

In 2010, she worked on a project with sculptor Nick Fiddian-Green, who  unveiled an extremely large sculpture of a horses’ head in the Royal Enclosure at Ascot and another one at London’s Marble Arch which continues to attract much attention.

Rachel began to assist with the communications and media relations for the Olympia International Fine Art & Antiques Fair in 2011, which takes place over 11 days in June and attracts more than 30,000 visitors. She also works on the Winter Fine Art & Antiques Fair, held at Olympia.

She also works on a regular basis at English Heritage. Projects have included planning and managing the communications for the acquisition of JW Evans Silver Factory in Birmingham as well as acting as a Communications Manager, looking after the North West and North East of England.

She continues to work for VisitBritain and in 2008, project managed their relationship with Sony Pictures to promote the James Bond film ‘Quantum of Solace’, which involved organising a VIP screening at BAFTA and arranging ‘money can’t buy’ prizes’ which were offered to media partners in 40 countries. She also worked on VisitBritain’s 2009 ‘Global Media Trip’ which saw 70 journalists arrive in London at the same time for a VIP visit to Buckingham Palace for an exclusive tour with HRH Duke of Edinburgh. Recently she co-ordinated a series of video pod casts answering a series of weird and wonderful questions about Britain. She worked with various tv crews during 2012 on the Olympics and Royal Wedding including escorting TV crews from NBC (USA) as well as Channel 7 and 9 (Australia)

She also assisted with the promotion of her local food festival in Arundel, West Sussex, which is now in its 3rd year and takes place in October and has given advice and support to her local outdoor Lido – seeing 400 people take part in the New Years swim.

Rachel recently worked on a Contemporary Art Auction at the Savoy – where the dinner was cooked by Michelin-starred chefs such as Brett Graham, Heston Blumenthal and Jason Atherton, in aid of PAC (Post-Adoption Centre in Kentish Town) and the launch of a guidebook by the Church of England on commissioning contemporary art. She also worked in partnership with an ex-colleague on the Luxury Travel Fair and The Times Presents Destinations in Manchester and Earls Court, London.

In 2012 she began to work on the International Antiquarian Book Fair, which takes place at Olympia in June and the Antiquarian Book Fair at Chelsea Town Hall in November.

She continues to give PR support to award-winning furniture designer Katie Walker and East Sussex-Based Antiques Dealer, Martin D Johnson. In March 2013 for the second year she will be handling the launch of the annual visitor figures for the Association of Leading Visitor Attractions.


Rachel Aked